From the inception of the Premier League, it took ten seasons before the first gambling sponsorship appeared on shirts – but 40% of front-of-shirt partners are now betting companies. Ahead of a ban on this form of sponsorship at the end of the 2025/25 season, the number is holding firm, suggesting that despite paying lip service to ‘concerns’ about gambling addictions in the UK, clubs intend to cash in on the morally dubious revenue source for as long as possible.
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